THE MARKET IS TERRIBLE, RIGHT?.... or WRONG?
When I am being interviewed to be a seller's second (or third) Realtor, I always ask, "Why do you think your house didn't sell?" The answer I hear most often is: "It's a terrible market." Well, actually, it's the ONLY market we have, so we have to deal with it. That means you have to be a seller in the state of REALITY and not in the state of DENIAL. The Market IS what the Market IS. It's what a buyer is willing to pay and a seller is willing to sell for. (apologies to the English majors for ending a sentence with a preposition).
Consider this analogy: If we both bought stock in IBM around the same time 5 years ago, and I just sold my IBM stock last month and got "X", one would naturally assume that when you sell your IBM stock today you will also only get "X", not X+, right? If you demand X+ from your stockbroker because you "need" the money, what will she do? She'll say, "I'm sorry, but the market doesn't care what you need, it's only selling for X." Can you make her sell it for X+? There isn't a market for it. It's the same principal with a home. Please hear me out about why I think houses are the same as a stock.
Think about a Mutual Fund. People buy into and sell out of a mutual fund all year long--when you buy in, everyone pays the same price on the same day or sells at the same price on the same day. Think about your home as being a "share" and your neighborhood as the "Mutual Fund." We need to look at how your "Mutual Fund" performed since you invested into it. I look for nearby houses that were purchased in the same economy in which you purchased (give or take 3- 6 months) and who also just resold in the last 6 months, the same economy in which you are attempting to sell. That gives me a bigger picture of the appreciation/depreciation an area has had year over year. For example, if the overall average annual depreciation is -1.78% for the past 6 years, I wouldn't expect your house to sell at 3% appreciation unless you had pumped significant amounts of cash into it, but that's what sellers are consistently trying to do.
Next we factor in the updates, features and amenities that make a house superior to the other unsold properties currently on the market. Often I am met with a list of updates and upgrades that a seller put into their home and they naturally assume they can add that on to the price paid to arrive at a fair asking price. If today I bought a top-of-the-line Kenmore Stainless Steel Side-by-Side Refrigerator with water and ice on the door, paid $2,000, brought it home, set it in the garage still boxed and then changed my mind about the purchase and tried to sell it on Craigslist, what would someone pay me for that brand new refrigerator? $2,000? I wish. $1,800? $1,600? It's brand new. There's nothing wrong with it. But yet I would be forced to sell it at a discount because the public somehow considers it "used". Same with a house. What amount of money does a seller expect a buyer to "reimburse them" for used granite countertops, used stainless appliances, walked-on flooring, used paver patio, 1 year old furnace, or expensive in-ground sprinkler system? Everyone puts money into their house--in fact, NAR states that you must invest 1/2-1% of your home's value into your home every year just to maintain market value!
If you are serious about selling, let me show you my proven plan to get homes sold in this market and for the best and highest price possible.
I'm Sandie Hea and I've sold over 1,000 homes in my 25 year career with RE/MAX. If you, or someone you know is getting ready to sell their home, call me. I consider it a privilege to share my market expertise with you.
It’s a myth that 10 percent down is the minimum to buy a home and it’s wrong to assume there aren’t loans available for remodeling.